Display of 7 no. illuminated signs, to include replacement directional signs, pole sign and signwriting.
Our Response

Bathampton Mill is a Grade II flour mill, now pub, situated within the Green Belt and the immediate indicative landscape setting of the Bath conservation area to the north and the Bathampton conservation area to the south, as well as the landscape setting of the World Heritage Site. The mill is indicated to be early 19th century, but may be a later remodelling of an earlier building. It is situated along the main approach onto the Grade II Bathampton toll bridge and overlooks the River Avon, a designated Site of Nature Conservation Interest.

BPT has strong concerns regarding the volume of illuminated signage proposed within the Green Belt and overlooking the River Avon. Considering the predominantly green, rural characteristics of the area, we advise against large groups of illuminated signs which would have a cumulatively detrimental impact on the character of the area.

We maintain that the use of illumination can be overly dominant and consequently detract from the special historic and architectural interest of a listed building.

We consider the proposed volume of illumination to be excessive and inadequately justified where previous examples of roadside and elevational signage associated with Bathampton Mill have not required illumination. Whilst we therefore do not oppose the intention of this application for rebranding works, we maintain that the verdant appearance of this countryside setting should be further considered to inform the design, placement, and volume of proposed signage.

Where possible, we strongly recommend that illumination is omitted from this scheme, or significantly reduced and limited to several key signs to limit possible visual harm.

Considering the aesthetic and ecological significance of the river and its banks, illuminated signage which may result in excessive light spill in this area is not considered to be appropriate.

Application Number: 22/01144/AR
Application Date: 14/03/2022
Closing Date: 11/04/2022
Address: Bathampton Mill, Mill Lane, Bathampton, Bath
Our Submission Status: Comment