Absurd Bird, 20 St Lawrence Street, City Centre, Bath
20 St Lawrence Street is an unlisted commercial building which forms part of the Southgate development that was completed in 2010, utilising a distinctly Georgian-esque style of architectural design. It is situated within the Bath conservation area and World Heritage Site. The shopfront as existing does not feature illuminated signage. Whilst we appreciate the contemporary and eclectic nature of signage within Southgate, we strongly encourage the usage of high-quality signage and shop fronts in keeping with the wider historic character of the Bath conservation area and World Heritage site and the historic setting of the city core.
BPT resists the principle of illuminated signage. Bath is recognised as a low-illuminated city in which the maintained low levels of lighting complement the historic character and appearance of the city, and create a distinctive evening and night-time atmosphere. Therefore, the use of illuminated signage would be of detriment to the shared character of the Bath conservation area and the special qualities of the World Heritage site, particularly when considering the shop’s prominent visual position along multiple pedestrian routes through the city centre from significant arrival points such as the train station and bus station.
This application is therefore contrary to the Planning (Listed Buildings and Conservation Areas) Act 1990, section 16 of the NPPF, and Policies B1, B4, BD1, CP6, D1, D2, D8, D9, and HE1 of the Core Strategy and Placemaking Plan, and should be withdrawn or refused.