- Application Number
- Application Date
- Closing Date
- 33 Stall Street, City Centre, Bath
Internal and external works to include fit out of ground floor retail unit including new perimeter and mid floor fixtures, wall linings, ceiling and flooring. Existing timber shopfront to be retained and redecorated. Existing signage to be removed and replaced with non illuminated painted brand sign directly to fascia. Windows to first floor to have vinyl advertisement applied to the internal face.
The commercial shopfront character and appearance of the core of the Bath conservation area and World Heritage Site is characterised by its retained vernacular appearance, use of traditional materials and construction methods, and bespoke design approach. Consequently, shop frontages are expected to adhere to planning guidance regarding the appropriate use of materials, colours, and a lack of illuminated signage, in keeping with the wider historic character of the city conservation area and World Heritage Site.
We are supportive of the hand-painted signage to the fascia.
The signage proposals would add to the vibrancy of the streetscape, however, we recommend a bespoke context specific approach and a heritage-appropriate colour and finish which would better complement the prevalent Bath stone colour of the streetscape. We further suggest that the shopfront is repainted in one colour only, omitting the repaint of the doors in orange, to ensure a more coherent, calmer appearance.
The proposed finish of the painted shopfront has not been indicated; we maintain a preference for matte over gloss to avoid an overly reflective or ‘shiny’ appearance.
BPT maintains that vinyls should not be of an excessive size which may ‘deaden’ the façade, or advertising that is overly bright and busy and ultimately distracts from the appearance of a listed building. A vinyl design that appropriately bolsters the fascia and ground floor advertising without being over-dominant or overbearing in appearance, scale, or colour is preferable to sustain the ground floor commercial character of the conservation area, as well the appearance of a listed building.
This proposal does offer the opportunity to better integrate an unusual shopfront type into the ground floor treatment and emphasise a historic feature of interest. The connection between the two shopfronts could be enhanced by the painting of the first floor shopfront in the same colour, for example.